PR, Marketing, Employee Communications
From brand strategy to campaign delivery, events, press releases, social posts and everything in between, we offer an integrated and holistic approach to match your needs. Not sure what you need or where to start? Get in touch and we’ll see how we can help.
Examples of our work
Marketing, PR and public affairs for a Healthcare Business
A healthcare service provider to the public sector wanted to increase awareness and understanding of their service offering to support new market opportunities.
We worked with our client to co-design a Marketing, PR and outreach strategy aligned to their business goals. This included:
Identifying the organisations and people they needed to reach
Building their story and key messages showing they understood their clients’ needs
Delivering a successful PR and marketing campaign using social media, trade publications, events and public affairs
The campaign delivered:
Increased awareness of the business’ capabilities and expertise
Multiple opportunities to connect and engage their target clients supporting new business wins of over £60m in 12 months
Employer Brand and recruitment campaign for a Tech Business
A leading digital technology and cyber security business was seeking to attract and retain high calibre staff to support the business’ ambition and growth objectives.
Listening to our client’s needs, we developed and delivered a strategic PR thought leadership campaign to raise the company’s profile. We also created an Employer Brand communications programme to attract and retain new talent to the business. This included:
Segmenting their target audience to prioritise and focus their resources
Building their Employer Brand story to connect with their target audience
Creating social media posts, digital articles and video content
Developing and launching an Awards strategy to showcase employees’ talent
The campaign delivered:
Increased awareness of the business with the target audiences supporting higher staff attraction and retention
Higher rates of employee engagement across all teams as measured in the company’s annual employee survey
Greater awareness with the company’s customers and other external stakeholders
“Mary does so much more than design and deliver strategic PR and marketing campaigns. Her wisdom and experience make her a fantastic advisor and coach as well as a gently critical friend when needed. I cannot recommend Mary and her team highly enough to anyone and everybody looking to engage high calibre communications professionals.”
“From strategy to campaign delivery Mary’s leadership brought exactly the right blend of knowledge, skills and experience to bolster our in-house capabilities. This included providing comms and marketing leadership as well as advisory services to our Senior Executive Team. She is also an outstanding coach and can rapidly assess how to help people be their absolute best, at all levels in the business. ”